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Title:Kako je covid-19 spremenil potrošniške navade pitja kave v znanem podjetju? : diplomska naloga
Authors:ID Panajotova, Venera (Author)
ID Raspor, Andrej (Mentor) More about this mentor... New window
Files:.pdf RAZ_Panajotova_Venera_i2022.pdf (1,84 MB)
MD5: 11817C6E5DEE5953D3117479E04A7BE1
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FUDS - School of advanced social studies
Abstract:Covid-19 je spremenil naš način življenja ter vplival na vse družbene in gospodarske dejavnosti. Marsikaj, kar nam je bilo prej samoumevno, je zaradi uvedenih ukrepov za zajezitev širjenja okužb postalo nemogoče. Podobno se je zgodilo tudi s pitjem kave. Ne le da si kave ne moremo več privoščiti kjerkoli in kadarkoli, sploh si je ne moremo več privoščiti, predvsem pa ne na službenih sestankih, ko sedimo drug ob drugem, sprejemamo izzive in ustvarjamo nove projekte. Ob omamni vonjavi kave so vse stvari stekle skoraj brez ovir vse do pojava covida-19. Z analizo podatkov, ki smo jih pridobili z raziskavo v slovenskem podjetju Elektro Ljubljana, smo odgovorili na raziskovalna vprašanja, ki smo si jih zastavili na začetku. Anketo smo sestavili s pomočjo brezplačne aplikacija 1KA. Izkazalo se je, da več kot 80 % anketirancev pije kavo. Najpogosteje pijejo turško kavo, in sicer enkrat na dan, hkrati pa so prepričani, da je pitje kave zgolj razvada. Ugotovili smo, da se potrošniške navade pitja kave niso bistveno spremenile niti pred pojavom covida-19 niti po njem. Zanimivo je, da anketiranci niso dovolj ozaveščeni o dejanskem vplivu kave na zdravje ljudi in da ne vedo, ali je kava razvada ali odvisnost. Številne raziskave so namreč potrdile, da povzroča odvisnost in vpliva na zdravje.
Keywords:covid-19, kava, zdravje, razvade, odvisnost, diplomske naloge
Place of publishing:Ljubljana
Place of performance:Ljubljana
Publisher:[V. Panajotova]
Year of publishing:2022
Year of performance:2022
Number of pages:43 str., [45] str. pril.
PID:20.500.12556/ReVIS-8835 New window
COBISS.SI-ID:101651715 New window
UDC:005
Publication date in ReVIS:17.05.2022
Views:931
Downloads:60
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Secondary language

Language:English
Abstract:Covid-19 has changed our lifestyle and affected all social and economic activities. Many things we had taken for granted before became impossible owing to measures for preventing the spread of the virus. Similarly, it has also affected coffee drinking. Not only can we not afford to drink coffee anywhere and anytime, we can not afford it at all, particularly not at business meetings when sitting next to each other, facing challenges and creating new projects. Things ran smoothly with the lovely scent of coffee until the outbreak of Covid-19. With the analyzed data obtained through research in the Slovenian company Elektro Ljubljana, we answered the research questions we asked at the beginning. We prepared the survey with the free 1KA application. More than 80 % of respondents drink coffee. Most often they drink Turkish coffee, namely once a day, but at the same time they are convinced that drinking coffee is just a vice. We found out that consumers’ drinking habits did not change significantly neither before nor after the outbreak of Covid-19. Interestingly, respondents are not sufficiently aware of the actual impact of coffee on human health and do not know whether coffee is a vice or an addiction. Numerous studies have confirmed that coffee causes addiction and affects health.


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