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Title:Medkulturna analiza vpliva kulturnih razlik na neverbalno komunikacijo med poslovnimi srečanji v živo slovenskih in črnogorskih partnerjev : magistrska naloga
Authors:ID Lacmanović, Jelena (Author)
ID Buko, Svitlana (Mentor) More about this mentor... New window
Files:.docx RAZ_Lacmanovic_Jelena_i2022.docx (1,45 MB)
MD5: D7FA2CE33E6EB31E7045A7006391790F
 
Language:English
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FUDS - School of advanced social studies
Abstract:Raziskava obravnava izzive medkulturnih poslovnih srečanj slovenskih in črnogorskih poslovnih partnerjev s poudarkom na neverbalni komunikaciji na medkulturnih poslovnih srečanjih partnerjev. Raziskave vključujejo gradnjo teoretičnega okvira na podlagi Hofstedejevih šestih dimenzijah kulture ter na podlagi tega je bila opravljena navzkrižna analiza obeh držav, ki je pokazala, da so najbolj značilne razlike pri dimenziji Maskulinost-Femininost, medtem ko za Popuščanje in Dolgoročno orientacijo, Slovenija kaže enako razpršene lastnosti obeh skrajnosti. Ta primerjava je služila kot izhodišče za razvoj raziskovalne strukture. V kvalitativni študiji je bilo s tehniko snežne kepe vzorčenih 9 menedžerjev iz slovenskih in črnogorskih podjetij, torej iz partnerskih podjetij iz obeh držav. Bili so intervjuvani s tehniko polstrukturiranega intervjuja, pri čemer so obravnavali razlike in podobnosti v drži, očesnem stiku, fizičnem videzu, kronemiji in proksemiki ter lokaciji poslovnih sestankov. Podatki raziskav kažejo, da anketiranci niso zaznali večjih in bistvenih razlik, ki bi lahko vplivale na kakovost NVC ali vodile v večje konflikte. V primerjalni analizi dveh poslovnih kultur je bilo ugotovljenih več vidikov znotraj dveh področij parajezika in kronemije: Črnogorci so po poročanju bolj zgovorni, glasnejši in hitrejše, bolj gestikulirajo, prenagljeni v odločitvah in razpravah, Slovenci so bolj zadržani, umirjeni, manj izrazni med sestankov, ki si vzamejo več časa za odločitve in razprave. Vendar obe strani kažeta nizko raven zavedanja o NVC in ne posvečata dovolj pozornosti tem specifičnim znakom NVC. Skratka, čeprav obstajajo nekatere kulturne razlike med državami, pomembne ali ne, anketiranci kažejo voljo, da se jim približajo in jih obvladujejo.
Place of publishing:Ljubljana
Place of performance:Ljubljana
Publisher:[J. Lacmanović]
Year of publishing:2022
Year of performance:2022
Number of pages:75, [9] str.
PID:20.500.12556/ReVIS-9483 New window
COBISS.SI-ID:125625603 New window
UDC:316.77
Note:Študijski program Medkulturni menedžment; Besedilo v angl.;
Publication date in ReVIS:23.12.2022
Views:688
Downloads:12
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Secondary language

Language:English
Title:Cultural analysis of the impact of cultural differences on nonverbal communication during the onsite business meetings of Slovenian and Montenegrin partners : masters thesis
Abstract:The research addresses challenges of the intercultural business encounters of Slovenian and Montenegrin business partners with the focus on the non-verbal communication (NVC: body language, physical appearance, proxemics, haptics, chronemics, oculesics) during intercultural business meetings between partners. Analysis was built upon the theoretical framework on the basis of Hofstede’s six dimensions of culture. The comparison between the two countries was performed, showing that there are no significant differences expect for the Masculinity-Femininity, but when considering the Indulgence and Long Term Orientation, Slovenia exhibits equally dispersed traits of both extremes. This comparison served as a starting point for developing research structure. Before conducting the qualitative study nine managers from Slovenian and Montenegrin companies were sampled by using snowball technique, conveniently being from partner companies in both countries. They were interviewed by the semi-structured interview technique, which addresses differences and similarities within NVCs: their the posture, eye contact, physical appearance, chronemics and proxemics during the onsite business meetings. Research data findings demonstrate that respondents did not perceive significant differences, which could impact quality of NVC or lead to greater conflicts. In the comparative analysis of two business cultures several aspects were identified within two areas, namely paralanguage and chronemics: Montenegrins are reported to be more talkative, louder and fast-speaking, more gesticulating, rushing decisions and discussions Slovenians are reported to be more reserved, calm, less expressive during the meetings, taking more time for decisions and discussions. Analysis also revealed that both sides show relatively low level of awareness of the NVC and not paying enough attention to these specific NVC and their impact during intercultural business communication. Findings indicate some cultural differences exist between the cultures, however respondents showed low level of awareness and reported no ability to approach or manage non-verbal communication during the business encounters.
Keywords:neverbalna komunikacija, Črna gora, Slovenija, kulturne razlike, parajezik, magistrske naloge


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