31. Ginekologov ugovor vesti : diplomsko deloTamara Miljanović, 2020, diplomsko delo Opis: Pravica do ugovora vesti je v pravnem sistemu Republike Slovenije ustavna pravica, torej urejena v Ustavi Republike Slovenije. Institut ugovora vesti je urejen tudi v različnih zakonih in drugih predpisih. Naloga države je, da zagotavlja uresničevanje te pravice posameznemu ginekologu. V zvezi z institutom ugovora vesti se v diplomski nalogi dotaknemo tudi drugega pola, torej pravice nosečnice, npr. njene pravica do prekinitve nosečnosti, ki je do desetega tedna nosečnosti čisto avtonomna, kasneje, ko nosečnost traja nad deset tednov, pa o tem ne odloča več izključno in samo nosečnica, temveč o prekinitvi nosečnosti odločata komisiji prve in druge stopnje. V vsebinskem delu diplomske naloge je predstavljen institut ugovora vesti skozi zgodovino, na splošno urejenost instituta v zdravstvu, dotaknemo se tudi razlage pojma vesti, etičnega in pravnega vidika ugovora vesti. Nadrobneje sledi pregled zakonodaje, ki ureja ta institut, ter diskusije o zarodku in njegovih pravicah v drugih področnih zakonih in na drugi strani o osebnostnih pravicah ženske, ki ga nosi. Posvetimo se tudi umetni prekinitvi nosečnosti, tj. splavu. Nalogo zaključimo z razlago postopka uveljavljanja ugovora vesti z aktualno predstavitvijo konkretnih številk, natančneje s številom ginekologov v Sloveniji in kolikšen del teh ima registriran ugovor vesti pri Zdravniški zbornici Slovenije.
Ključne besede: ugovor vesti, ginekologi, pravo, medicina, splav
Objavljeno v ReVIS: 11.01.2021; Ogledov: 1830; Prenosov: 206
 Celotno besedilo (446,74 KB) |
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37. Z znanostjo do boljše globalne konkurenčnosti Slovenije v svetu : magistrska nalogaTamara Tadina, 2019, magistrsko delo Ključne besede: indeks, globalno, konkurenčnost, Globalni indeks konkurenčnosti, GIK, raziskovanje, znanost, Slovenija, znanje
Objavljeno v ReVIS: 09.08.2019; Ogledov: 1979; Prenosov: 187
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38. Positioning in foreign markets with a new international brandTamara Žarn, 2019, diplomsko delo Opis: The thesis discusses the problem of positioning in foreign markets with a new international brand for the company Reklame Žarn. The first section of the theoretical part explains what is meant by brand concept, branding and different types of brands. It looks closely at B2B versus B2C brands, along with global versus local brands. The first section of the theoretical part also explains the important process of creating a new brand. The second section of the theoretical part explains the concept of an international brand and foreign market entry strategies. Also discussed are the role and specifics of SMEs in international business environments and strategic planning of international activities. The final section of the theoretical part presents our findings on how the planning of international branding activities influences successful positioning in foreign markets.
The aim of the research was to identify the means of minimizing the risk of failure for companies when entering foreign markets and choosing a brand name and logo. Two surveys were first conducted: "Brand name suggestions/semantic test" and "Brand logo suggestions/semantic test", with 82 and 34 suitable respondents, respectively. Four interviews were conducted with some of Reklame Žarn's existing customers. The interviewees answered questions about the company's existing group of products or services to represent the future brand, with the aim of gaining a better understanding of the company's products and services market position, strengths and weaknesses.
The practical part provides an interpretation of the key findings from the theoretical and empirical parts. A brand identity and brand elements were created based on previous findings and current know-how. An analysis of the current brand positioning was conducted, initial steps for the branding strategy were defined, and a market entry strategy was chosen.
Ključne besede: international brand, B2B brand, narrow market segment, brand identity, brand strategy, market entry strategy, marketing research
Objavljeno v ReVIS: 04.07.2019; Ogledov: 2187; Prenosov: 126
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