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1.
Positioning in foreign markets with a new international brand
Tamara Žarn, 2019

Opis: The thesis discusses the problem of positioning in foreign markets with a new international brand for the company Reklame Žarn. The first section of the theoretical part explains what is meant by brand concept, branding and different types of brands. It looks closely at B2B versus B2C brands, along with global versus local brands. The first section of the theoretical part also explains the important process of creating a new brand. The second section of the theoretical part explains the concept of an international brand and foreign market entry strategies. Also discussed are the role and specifics of SMEs in international business environments and strategic planning of international activities. The final section of the theoretical part presents our findings on how the planning of international branding activities influences successful positioning in foreign markets. The aim of the research was to identify the means of minimizing the risk of failure for companies when entering foreign markets and choosing a brand name and logo. Two surveys were first conducted: "Brand name suggestions/semantic test" and "Brand logo suggestions/semantic test", with 82 and 34 suitable respondents, respectively. Four interviews were conducted with some of Reklame Žarn's existing customers. The interviewees answered questions about the company's existing group of products or services to represent the future brand, with the aim of gaining a better understanding of the company's products and services market position, strengths and weaknesses. The practical part provides an interpretation of the key findings from the theoretical and empirical parts. A brand identity and brand elements were created based on previous findings and current know-how. An analysis of the current brand positioning was conducted, initial steps for the branding strategy were defined, and a market entry strategy was chosen.
Najdeno v: ključnih besedah
Ključne besede: international brand, B2B brand, narrow market segment, brand identity, brand strategy, market entry strategy, marketing research
Objavljeno: 04.07.2019; Ogledov: 1336; Prenosov: 93
.pdf Celotno besedilo (1,95 MB)

2.
Spletna aplikacija za upravljanje z recepti
Jure Grandovec, 2019

Opis: Cilj diplomske naloge je razvoj spletne aplikacije za upravljanje z recepti. V prvem delu diplomske naloge primerjamo različne spletne strani, katerih glavna tema so recepti. Pri teh spletnih straneh raziščemo njihove dobre in slabe lastnosti ter prav tako uporabnost določenih funkcionalnosti. Na podlagi te raziskave smo se odločili za glavne funkcionalnosti spletne aplikacije v razvoju. V diplomski nalogi predstavimo orodja in tehnologije, uporabljene za razvoj spletne aplikacije. Podrobno opišemo tudi postopek razvoja, načrtovanja in delovanja aplikacije. Ob koncu naštejemo še dodatne funkcionalnosti in razširitve, ki jih nameravamo spletni aplikaciji dodati v primeru nadaljnjega razvoja.
Najdeno v: ključnih besedah
Ključne besede: spletna aplikacija, razvoj spletne aplikacije, orodja, Visual Studio IDE, ASP.NET Core, C, MVC, Entity Framework, .NET Identity, Razor
Objavljeno: 04.10.2019; Ogledov: 2124; Prenosov: 204
.pdf Celotno besedilo (4,20 MB)

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A decision support system for identity and access management
Miljenko Hajnić, 2022

Opis: Managing redeployment of employees is a complex and highly demanding process for a company’s decision-makers in the human resources department since it requires fast responsiveness, in particular when there is a huge amount of requests and activities required to answer the organizational needs. Redeployment requires multiple evaluations of employees and organizational units involving many attributes, such as education, skills, work experience, and distance from the workplace, to name a few. Consequently, every redeployment task causes a new cycle of granting new access rights to the company’s application software. Since the whole granting access procedure can take from several hours up to several days, depending on the number of IT administrators and the number of employees’ user accounts that have to be appropriately configured, the cost of employee redeployment is directly reflected through the overhead expense for employees while they wait for their user account to be updated, and in the meantime, the company’s income will be lower than the projected one. To address this problem, this doctoral thesis focuses on the importance of key service interoperability and the development of software components that enable the integration of the decision model with Human Resources Management software and Identity and Access Management software into the decision support system in order to increase the company’s efficiency and effectiveness. Key service interoperability was achieved by first developing a decision support model using the Decision EXpert (DEX) method. The developed DEX model was applied for a logical base in the development of the web-based application. We developed a custom web-based application that evaluates multiple entities at once and proposes several appropriate alternatives ranked by three novel algorithms that we developed for three different contexts of employee redeployments. Our web-based application is a software prototype designed for easy integration with other business applications involved in the process of employee redeployment. Finally, we performed several process simulations to conceptually test the possibility, feasibility and profitability of software improvements and integrations.
Najdeno v: ključnih besedah
Ključne besede: decision support, decision expert, human resources, redeployment, identity and access management
Objavljeno: 25.02.2022; Ogledov: 109; Prenosov: 8
.pdf Celotno besedilo (2,31 MB)

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