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Title:
Analiza nakupnih dejavnikov pri odločitvi potrošnikov za nakup izdelka blagovne znamke Generali : magistrska naloga
Authors:
ID
Malgaj, Jan
(
Author
)
ID
Vukasovič, Tina
(
Mentor
)
More about this mentor...
Files:
Malgaj,_J._(2025)._Analiza_nakupnih_dejavnikov_pri_odlocitvi_potrosnikov_za_nakup_izdelka_blagovne_znamke_Generali.pdf
(2,07 MB)
MD5: 2B91D3A1A54D0648EA677201B8CB25EB
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
FKPV - Faculty of Commercial and Business Sciences
Keywords:
potrošniki
,
nakupno vedenje
,
blagovne znamke
,
magistrsko delo
Place of publishing:
Celje
Place of performance:
Celje
Publisher:
J. Malgaj
Year of publishing:
2025
Year of performance:
2025
Number of pages:
96 f., 4 f. pril.
PID:
20.500.12556/ReVIS-11895
COBISS.SI-ID:
241278979
UDC:
366.12:659.126(043.2)
Note:
Mag. delo bolonjskega študijskega programa;
Publication date in ReVIS:
03.07.2025
Views:
10
Downloads:
0
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