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Title: Krizno komuniciranje v domovih starejših občanov med pandemijo COVID-19: izzivi, prakse in sistemski odzivi Authors: ID Štefančič, Ana (Author) ID Mušinović, Fadil (Mentor) More about this mentor... Files: 16977$$Stefancic_Zakljucen_tehn_pregled.pdf (1,95 MB) MD5: A885EA9E39BA312A0B119ADEAC02410D   Language: Slovenian Work type: Master's thesis/paper Organization: FUDS - School of advanced social studies Abstract: Magistrska naloga obravnava krizno komuniciranje v domovih starejših občanov (DSO) med pandemijo COVID-19, pri čemer se osredotoča na izzive, prakse in sistemske odzive, ki so vplivali na učinkovitost obveščanja in upravljanje odnosov z deležniki. V času zdravstvene krize so DSO predstavljali posebej ranljivo okolje, kjer je bila jasna, pravočasna in empatična komunikacija ključna za ohranjanje zaupanja med stanovalci, zaposlenimi, svojci in širšo javnostjo. Teoretični okvir temelji na sodobnih pristopih kriznega komuniciranja, vključno z modeli Coombsa, Benoita, Ulmerja in drugih, ki poudarjajo pomen pripravljenosti, transparentnosti, strateškega odzivanja ter upravljanja percepcij in čustev. Empirični del naloge analizira izkušnje slovenskih DSO na podlagi kvalitativnih in kvantitativnih podatkov, zbranih v okviru raziskave, ter preučuje vpliv zakonodajnih ukrepov, smernic in institucionalne podpore države na oblikovanje komunikacijskih praks. Raziskava identificira ključne izzive, kot so pomanjkanje usposobljenega kadra, neenotna strategija in omejen dostop do digitalnih kanalov, ter analizira, katere strategije so se izkazale kot učinkovite pri obvladovanju kriznih razmer. Na podlagi ugotovitev naloga predlaga izboljšave kriznega komuniciranja v DSO, ki lahko prispevajo k večji organizacijski odpornosti in pripravljenosti na prihodnje krizne situacije, hkrati pa pri-speva k boljšemu razumevanju pomena komunikacije kot ključnega orodja pri obvladovanju kriz v socialnovarstvenih ustanovah. Keywords: krizno komuniciranje, domovi starejših občanov, zaupanje, negotovost, sistemski odzivi, komunikacijske strategije, organizacijska odpornost Year of publishing: 2026 PID: 20.500.12556/ReVIS-13862  Publication date in ReVIS: 20.05.2026 Views: 22 Downloads: 0 Metadata:    Cite this work Plain text BibTeX EndNote XML EndNote/Refer RIS ABNT ACM Ref AMA APA Chicago 17th Author-Date Harvard IEEE ISO 690 MLA Vancouver : Copy citation

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Language:	English
Title:	Crisis Communication in Nursing Homes during the Covid-19 Pandemic: Challenges, Practices and Systemic Responses
Abstract:	This master's thesis examines crisis communication in nursing homes (NHs) during the COVID-19 pandemic, focusing on the challenges, practices, and systemic responses that in-fluenced the effectiveness of communication and the management of stakeholder relation-ships. During the health crisis, NHs represented a particularly vulnerable environment in which clear, timely, and empathetic communication was essential for maintaining trust among resi-dents, staff, family members, and the wider public. The theoretical framework is based on contemporary approaches to crisis communication, including models developed by Coombs, Benoit, Ulmer, and others, which emphasize the importance of preparedness, transparency, strategic response, and the management of perceptions and emotions. The empirical part of the thesis analyses the experiences of Slovenian NHs based on qualitative and quantitative data collected as part of the research and examines the impact of legislative measures, official guidelines, and institutional support provided by the state on the development of communica-tion practices. The research identifies key challenges, such as a lack of trained personnel, in-consistent communication strategies, and limited access to digital communication channels, and analyses which strategies proved effective in managing crisis situations. Based on the findings, the thesis proposes improvements to crisis communication in NHs that may contrib-ute to greater organisational resilience and preparedness for future crises. At the same time, the study contributes to a better understanding of communication as a key tool for managing crises in social care institutions.
Keywords:	crisis communication, nursing homes, trust, uncertainty, systemic responses, communication strategies, organizational resilience

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