| Title: | Word of mouth, perceived risk and emotions, explaining consumers' counterfeit products purchase intention in a developing country : implications for local and international original brands |
|---|
| Authors: | ID Khalid, Misbah (Author)
ID Rahman, Saleem Ur (Author) |
|---|
| Files: |  http://www.absrc.org/wp-content/uploads/2015/09/ABSRJ_2015_Vol6_No2.pdf
|
|---|
| Language: | English |
|---|
| Work type: | Not categorized |
|---|
| Typology: | 1.01 - Original Scientific Article |
|---|
| Organization: | GeaCol - GEA College - Faculty of Entrepreneurship
|
|---|
| Keywords: | counterfeit products, consumer behavior, purchase intention, word of mouth, emotions, perceived risk, Pakistan |
|---|
| Publication version: | Version of Record |
|---|
| Number of pages: | str. 145-160 |
|---|
| Numbering: | Vol. 6, no. 2 |
|---|
| PID: | 20.500.12556/ReVIS-2209  |
|---|
| COBISS.SI-ID: | 513645442 |
|---|
| UDC: | 33:005 |
|---|
| ISSN on article: | 1855-931X |
|---|
| Note: | Opis vira z dne 12. 9. 2017;
Nasl. z nasl. zaslona; |
|---|
| Publication date in ReVIS: | 26.10.2017 |
|---|
| Views: | 3156 |
|---|
| Downloads: | 85 |
|---|
| Metadata: |    |
|---|
|
:
|
Copy citation |
|---|
| | | | Share: |  |
|---|
Hover the mouse pointer over a document title to show the abstract or click
on the title to get all document metadata. |
