| Title: | Word of mouth, perceived risk and emotions, explaining consumers' counterfeit products purchase intention in a developing country : implications for local and international original brands |
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| Authors: | ID Khalid, Misbah (Author)
ID Rahman, Saleem Ur (Author) |
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| Files: |  http://www.absrc.org/wp-content/uploads/2015/09/ABSRJ_2015_Vol6_No2.pdf
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| Language: | English |
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| Work type: | Not categorized |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: | GeaCol - GEA College - Faculty of Entrepreneurship
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| Keywords: | counterfeit products, consumer behavior, purchase intention, word of mouth, emotions, perceived risk, Pakistan |
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| Publication version: | Version of Record |
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| Number of pages: | str. 145-160 |
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| Numbering: | Vol. 6, no. 2 |
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| PID: | 20.500.12556/ReVIS-2209  |
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| COBISS.SI-ID: | 513645442 |
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| UDC: | 33:005 |
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| ISSN on article: | 1855-931X |
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| Note: | Opis vira z dne 12. 9. 2017;
Nasl. z nasl. zaslona; |
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| Publication date in ReVIS: | 26.10.2017 |
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| Views: | 3844 |
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| Downloads: | 85 |
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| Metadata: |    |
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