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Title:Vrednotenje blagovne znamke - testiranje na praktičnem primeru : diplomsko delo
Authors:ID Adamič, Marko (Author)
ID Vidic, Franci (Mentor) More about this mentor... New window
Files:.pdf AdamicMarko.pdf.pdf (718,84 KB)
MD5: EBDADFAA3F9CB5E7E055C5FE4941746D
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:GeaCol - GEA College - Faculty of Entrepreneurship
Keywords:vrednost blagovne znamke, metodologije vrednotenja, zmogljivost blagovne znamke, zmogljivost moči blagovne znamke, diplomske naloge
Place of publishing:Ljubljana
Place of performance:Ljubljana
Publisher:[M. Adamič]
Year of publishing:2012
Year of performance:2012
Number of pages:46-47 f.
PID:20.500.12556/ReVIS-3736 New window
COBISS.SI-ID:513053058 New window
UDC:658.626(043.2)
Publication date in ReVIS:14.06.2018
Views:2975
Downloads:208
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Language:English
Keywords:brand value, valuation methodologies, brand capability value, brand strength value, diploma thesis


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