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Title:Mobilna aplikacija kot pomoč potrošnikom za lažje odločanje pri nakupih blaga široke potrošnje : diplomska naloga
Authors:ID Bošnjaković, Nataša (Author)
ID Damij, Nadja (Mentor) More about this mentor... New window
Files:.pdf VS_Bosnjakovic_Natasa_2013.pdf (1,95 MB)
MD5: DE678D794CEB2DC8BB21A92DC5BA689B
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FIŠ - Faculty of Information Studies in Novo mesto
Abstract:Nakupovanje blaga široke potrošnje ima svoje posebnosti. Danes ima vsak potrošnik v razvitem svetu veliko možnosti za izbiranje različnih izdelkov. Velika izbira ni vedno prednost, je tudi veliko breme za potrošnika. Ker danes potrošniki vse več uporabljajo pametne telefone, obstajajo tehnične možnosti, da se informacija ponudi potrošniku prav na mestu, kjer jo največ potrebuje; v trgovini, pri nakupovanju. Potrošnik lahko aktivno sodeluje v skupnosti potrošnikov, ki je neodvisna od vseh trgovcev in proizvajalcev. Pri tem ima dvojno vlogo: kot uporabnik pa tudi kot »zbiratelj« informacij. Potrošnik prispeva s svojimi informacijami o izdelkih, o cenah, kakovosti in ocenjuje izdelke, s čimer ima aktivno vlogo pri oblikovanju ponudbe na trgu. V svetu se opaža trend rasti in razvoja podobnih aplikacij.
Keywords:potrošnik, blago široke potrošnje, potrebščine, pametni telefon, mobilna aplikacija, nakupovanje na spletu, možnost izbire
Place of publishing:Novo mesto
Place of performance:Novo mesto
Publisher:[N. Bošnjaković]
Year of publishing:2013
Year of performance:2013
Number of pages:65 str.
PID:20.500.12556/ReVIS-4720 New window
COBISS.SI-ID:2048238867 New window
UDC:004:366:339.186(043.2)
Note:Na ov.: Diplomska naloga : visokošolskega strokovnega študijskega programa prve stopnje;
Publication date in ReVIS:10.08.2018
Views:4015
Downloads:134
Metadata:XML DC-XML DC-RDF
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BOŠNJAKOVIĆ, Nataša, 2013, Mobilna aplikacija kot pomoč potrošnikom za lažje odločanje pri nakupih blaga široke potrošnje : diplomska naloga [online]. Bachelor’s thesis. Novo mesto : N. Bošnjaković. [Accessed 5 April 2025]. Retrieved from: https://revis.openscience.si/IzpisGradiva.php?lang=eng&id=4720
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License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:10.08.2018

Secondary language

Language:English
Abstract:Buying Fast-moving consumer goods (FMCG) has its own peculiarities. Every consumer in the developed world today has many options for selecting various products. Great choice is not always an advantage, it is also a huge burden to the consumer. As more and more consumers today use smart phones, there are technical possibilities to provide information to the consumer on the very spot where it is most needed, in the store, when shopping. The consumer can actively participate in the community of consumers, which is independent of all traders and manufacturers. Consumer has a dual role: he is using the information, as well as he is a "collector" of information. Consumer help with information about products, prices, quality and evaluate products and with this plays an active role in the development of offer in the market. There is a constant trend of growth and development of similar applications in the world.
Keywords:consumer, Fast-moving Consumer Goods, groceries, smart phone, mobile application, online shopping, choice


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