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Title:
Strateški pristop k pospeševanju prodaje v farmaciji: primer prodaje zdravila na recept : magistrska naloga
Authors:
ID
Ajdišek, Marcela
(Author)
ID
Dubrovski, Drago
(Mentor)
More about this mentor...
Files:
RAZ_Ajdisek_Marcela_i2011.pdf
(910,40 KB)
MD5: 91A80BB5B053C62ADE11DDC96A71ACE6
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
MFDPŠ - International School for Social and Business Studies
Keywords:
Trženje
,
tržno komuniciranje
,
farmacevtski trg
,
zdravila
Place of publishing:
Celje
Place of performance:
Celje
Publisher:
[M. Ajdišek]
Year of publishing:
2011
Year of performance:
2011
Number of pages:
VI, 68 str., [4] str. pril.
PID:
20.500.12556/ReVIS-7342
COBISS.SI-ID:
15524149
UDC:
339.138(043.2)
Note:
Mag. naloga magistrskega študijskega programa 2. stopnje Management znanja;
Publication date in ReVIS:
12.01.2021
Views:
1716
Downloads:
92
Metadata:
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Secondary language
Language:
English
Keywords:
marketing
,
marketing communication
,
pharmaceutical market
,
drugs
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