Repository of colleges and higher education institutions

Show document
A+ | A- | Help | SLO | ENG

Title:Oglaševanje na področju tržnega prava : diplomsko delo
Authors:ID Janković, Aleksandar (Author)
ID Ahlin Doljak, Sara (Mentor) More about this mentor... New window
Files:.pdf RAZ_Jankovic_Aleksandar_i2020.pdf (668,18 KB)
MD5: 4BA3315A3A7BEDD08972697CF3B0BD35
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:EVRO-PF - Nova Univerza - European Faculty of Law
Abstract:V diplomski nalogi smo obravnavali oglaševanje na področju tržnega prava. Najprej smo opredelili pojem tržnega prava, ki nam je služil kot okvir za nadaljnjo obravnavo komuniciranja. Kot obliko komuniciranja smo nato opredelili oglaševanje, njegovo zgodovino ter sredstva, skozi katera se oglaševanje udejstvuje. Po podrobni analizi oglaševanja smo prešli na obravnavo njegove pravne regulacije. Pregledu slovenske in evropske zakonodaje je sledila obravnava samoregulative oglaševanja s strani Slovenske oglaševalske zbornice in Slovenskega oglaševalskega kodeksa. Končni del naloge zajema ključne nedovoljene oblike oglaševanja, s katerimi smo kot posamezniki neprestano obkroženi. Pri pisanju diplomske naloge smo pretežno uporabili deskriptivno metodo. Med pisanjem smo prav tako uporabili metodo zgodovinske razlage, s katero smo predstavili zgodovinski pregled oglaševanja, metodo kompilacije skupaj z analitično in sintetično metodo, s katerimi smo obravnavali dela drugih avtorjev. Diplomsko nalogo smo razčlenili na posamezne zaključene dele, ki smo jih nato združili in predstavili kot celoto. Namen diplomske naloge je predstaviti pojem tržnega prava v odnosu do oglaševanja ter ostale relevantne zakonske določbe in področja urejanja. Cilj diplomske naloge je ustrezno predstaviti pravna področja, ki tvorijo celoto tržnega prava in vanjo umestiti oglaševanje v okviru veljavne pravne ureditve. Zaradi prenasičenosti konkurence na trgu so oglaševalci primorani poseči po spornih oblikah oglaševanja. Postavljeni so pod pritisk trga, ki jih v sili v uporabo neetičnih in nemoralnih oglaševalskih oblik. Zaradi neprestanega nastanka novih iznajdljivih oblik oglaševanja je pravna ureditev, ki bi lahko sledila hitrim spremembam, nemogoča.
Keywords:oglaševanje, tržno pravo, pravica do svobode izražanja, komuniciranje, nedostojno oglaševanje
Place of publishing:Ljubljana
Place of performance:Ljubljana
Publisher:[A. Janković]
Year of publishing:2020
Year of performance:2020
Number of pages:56 str.
PID:20.500.12556/ReVIS-7574 New window
COBISS.SI-ID:51705859 New window
UDC:34:339.138(043.2)
Note:Dipl. delo 1. stopnje bolonjskega študija; Nasl. z nasl. zaslona; Opis vira z dne 15. 2. 2021;
Publication date in ReVIS:09.03.2021
Views:1521
Downloads:86
Metadata:XML DC-XML DC-RDF
:
Copy citation
  
Share:Bookmark and Share


Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Abstract:In this thesis, we discussed advertising in the field of market law. We defined the concept of market law, which served as a framework for examining communication further on. We defined advertising, its history and means of advertising as a form of communication, and then proceeded to its legal regulation. Review of Slovenian and European legislation is followed by a discussion on self-regulation of advertising. The final part of the thesis covers illicit forms of advertising which we are surrounded by as individuals. In the thesis, we mainly used the descriptive method. We also used the method of historical explanation to present historical overview of advertising. Additionally, the compilation, analytical and synthetic methods were used to discuss the works of other authors and divided the thesis into individual parts, which were then combined and presented as a whole.The purpose of the thesis is to present the notion of market law in relation to advertising and lay out all relevant legal provisions and areas of regulation. The aim of the thesis is to properly present the legal areas that form the whole of market law and to place advertising within it, in line with the applicable legal framework. Due to the oversaturation of competition on the market, advertisers are forced to resort to controversial forms of advertising. The market pressure forces companies to employ unethical and immoral forms of advertising. Due to the constant emergence of new ingenious forms of advertising, a legal regulation that would follow rapid changes is impossible.


Back