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Title: Oglaševanje v digitalnih medijih Authors: Kuduzović, Merjema (Author) Rek, Mateja (Mentor) More about this co-author... Language: Slovenian Work type: Bachelor thesis/paper Tipology: 2.11 - Undergraduate Thesis Organization: FUDS - School of advanced social studies Abstract: Ko svet vedno bolj napreduje in se tehnologija vedno bolj razvija, pridemo do tega, koliko se oglaševanje razvija in napreduje. Zato je pred oglaševalci danes nov izziv, in sicer kako doseči ciljno publiko na pravi način in z oglaševanjem doseči najboljše rezultate. Čeprav po eni strani oglaševanje in napredek tehnologije prinašajo pozitivne učinke mlajši generaciji, se starejše generacije težko soočajo s tem problemom in jim je vse težje slediti hitremu napredku tehnologije. Diplomska naloga je prikazala, koliko oglaševanje v digitalnih medijih danes dejansko napreduje in koliko je že napredovalo ter kako vpliva na današnje generacije. Tema vključuje tudi pogled na tradicionalne medije in njihov vpliv na današnji čas ter na to, ali so izgubili svoj pomen sredi tolikšnega napredka digitalnih medijev. Metoda klasifikacije je pokazala, kaj literatura pravi o tradicionalnih in digitalnih medijih, metoda primerjave je primerjala pomen digitalnih in tradicionalnih medijev, medtem ko je metoda raziskovanja pokazala, kako ljudje danes gledajo na tradicionalne in digitalne medije ter kako se soočajo z izzivi digitalizacije. Rezultati so pokazali, da so digitalni mediji v resnični prednosti, da so ljudje nezavedno sprejeli, da živijo v digitalni dobi in so vse bolj odvisni od tehnologije, ter da so tradicionalni mediji precej potlačeni in da v času, v katerem živimo, nimajo zelo svetle prihodnosti. Keywords: oglaševanje, ciljne skupine, digitalni mediji, tradicionalni mediji, digitalizacija, diplomske naloge Year of publishing: 2021 Publisher: [M. Kuduzović] Source: Ljubljana COBISS_ID: 80183043  ISBN: UDC: 659.1 Note: Študijski program Uporabne družbene študije; Views: 839 Downloads: 88 Files:  RAZ_Kuduzovic_Merjema_i2021.pdf (3,27 MB)   Metadata:

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Language:	English
Title:	Advertising on digital media
Abstract:	As the world progresses more and more and technology evolves, we get to see how much advertising is evolving and advancing. Therefore, advertisers today face a new challenge, namely how to reach the target audience in the right way and achieve the best results through advertising. Although, on the one hand, advertising and advances in technology bring positive effects to the younger generation, the older generations find it difficult to cope with this problem and find it increasingly difficult to keep up with the rapid advancement of technology. The dissertation showed how much advertising in digital media is actually advancing today and how much it has already progressed and how it affects today’s generations. The topic also includes a look at traditional media and their impact on today, and whether they have lost their relevance in the midst of so much progress in digital media. The classification method showed what the literature says about traditional and digital media, the comparison method compared the importance of digital and traditional media, while the research method showed how people look at traditional and digital media today and how they face the challenges of digitization. The results showed that digital media have a real advantage, that people have unconsciously accepted that they live in the digital age and are increasingly dependent on technology, and that traditional media are quite repressed and do not have a very bright future in these times we live in.

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