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Title:Segmenti uspešnega turističnega produkta : diplomska naloga
Authors:ID Žabar, Boštjan (Author)
ID Raspor, Andrej (Mentor) More about this mentor... New window
Files:.pdf RAZ_Zabar_Bostjan_i2020.pdf (2,94 MB)
MD5: FFA7E85DBED1B14002495B4D0D2A219D
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FUDS - School of advanced social studies
Abstract:Namen raziskave je bil spoznati potrebe in želje jutrišnjega turista, katere bodo pomagale razviti dober in sodoben turistični produkt. Uporabljen je bil tako kvalitativni kot tudi kvantitativni način družboslovne raziskovalne metodologije. Raziskava temelji na realnosti našega teritorija in je s tem tudi omejena na njegove specifike. Z analizo potreb turista smo opredelili in klasificirali segmente uspešnega turističnega produkta, takega ki naj bi bil trajnostni ne zgolj iz zakonskih temveč iz družbenih, okoljskih in ekonomskih omejitev ter vzgibov. Uspešen ali neuspešen turistični produkt je človek, ki daje produktu karakter in je človek, ki sooblikuje okolje v katerem biva. Poleg tega smo spoznali, da bo turizem kljub krajšim krizam zagotovo imel v Sloveniji konstantno rast. Raziskava je nadalje pokazala, da se je že v prejšnjih letih turist začel nagibati k alternativnim (manjšim) nastanitvenim modelom. Družba je naravnana v trajnostni razvoj in s tem daje prednost obratom in dejavnostim, ki v bistveno manjši meri negativno vplivajo na okolje kjer se nahajajo. Covid-19 kriza ne bo spremenila že nakazanih trendov, kriza jih bo zagotovo le pospešila. Omenjena analiza prinaša turističnim operaterjem bolj natančno sliko, katere želje gosta so mogoče do danes spregledali in katere precenjevali. Identifikacija potreb gosta zagotovo lahko prepreči napačne usmeritve in investicije v nepotrebne produkte ali ustvarjanje napačnih in celo škodljivih strategij; tako na ravni podjetja kot tudi na ravni družbe.
Keywords:turizem, sociologija, masovni turizem, trajnost, družba, okolje, diplomske naloge
Place of publishing:Nova Gorica
Place of performance:Nova Gorica
Publisher:[B. Žabar]
Year of publishing:2020
Year of performance:2020
Number of pages:72 str., [41] str. pril.
PID:20.500.12556/ReVIS-8848 New window
COBISS.SI-ID:101434115 New window
UDC:338.48
Publication date in ReVIS:17.05.2022
Views:1046
Downloads:39
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Secondary language

Language:English
Abstract:The purpose of the research was to reveal the needs and wishes of tomorrow's tourist, which will aim to develop a good and modern tourist product. Both, qualitative and quantitative, methods of social science research methodology were used. The research is based on the reality of our territory and so it is limited to its specifics. By analyzing the needs of tourists, we have identified and classified segments of a successful tourism product, which should be sustainable not only from legal point of view, but also from social, environmental, economic restrictions and motivations. Successful or unsuccessful tourist product is a person who gives character to the product and a person who co-shapes the environment in which he lives. In addition, we revealed out that regardless of short crises, tourism in Slovenia will certainly have a constant growth. Further research showed that already in previous years the tourist began to prefer alternative (smaller) accommodation models. The society is orientating towards sustainable development and therefore gives a preference to accommodations and activities which significantly less negatively affect the environment in their location. The Covid-19 crisis will not change the already indicated trends, the crisis will certainly only accelerate them. This analysis gives tour operators a more accurate picture of which wishes of the guest may have been overlooked and which were overestimated. Identifying guest needs can certainly prevent misdirections and investments in unnecessary products or the creation of wrong and even harmful strategies, as well as on company or on society level.


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