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Title:Uporaba družbenih omrežij pri poslovanju v slovenskih podjetjih : diplomska naloga
Authors:ID Jovančić, Nataša (Author)
ID Tomšič, Matevž (Mentor) More about this mentor... New window
Files:.pdf RAZ_Jovancic_Natasa_i2022.pdf (1,02 MB)
MD5: 81C820317FB8CB0C4044C06F426CAB0E
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FIŠ - Faculty of Information Studies in Novo mesto
Abstract:Digitalizacija je vplivala na vsa področja družbe. Družbena omrežja so se z leti razvijala in s seboj prinesla številne spremembe, tudi v poslovanju. Danes imajo mnoga podjetja profile na družbenih omrežjih in tam promovirajo svojo blagovno znamko, izdelke, skušajo se čim bolj predstaviti širšemu občinstvu in vstopiti v komunikacijo s sledilci. V delu analiziramo in prikažemo, kako je uporaba družbenih omrežij razširjena v različno velikih slovenskih podjetjih v letu 2022. Prav tako smo poiskali odgovore na vprašanja, zakaj je ustvarjanje poslovne skupnosti na spletu sploh pomembno, katera slovenska podjetja širijo svoje poslovanje preko družbenih omrežij ipd. Raziskali smo učinke, ki jih družbena omrežja nudijo podjetju in odgovorili na vprašanje, zakaj je sploh pomembno, da so v današnjem času podjetja na socialnih omrežjih vse bolj prisotna.
Keywords:družbeno omrežje, podjetje, poslovanje, družba, oglaševanje
Place of publishing:Novo mesto
Place of performance:Novo mesto
Publisher:[N. Jovančić]
Year of publishing:2022
Year of performance:2022
Number of pages:XIII, 64 str.
PID:20.500.12556/ReVIS-8998 New window
COBISS.SI-ID:115511811 New window
UDC:004.774.1:658.1(043.2)
Note:Na ov.: Diplomska naloga : visokošolskega strokovnega študijskega programa prve stopnje;
Publication date in ReVIS:15.07.2022
Views:1334
Downloads:103
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:15.07.2022

Secondary language

Language:English
Abstract:Digitalization impacts every aspect of life. Over the years social networks have evolved through many changes, including entrepreneurship. Nowadays, many companies have profiles on social media to promote their brand, products, present themselves to an audience and communicate with the followers. In the thesis, we analyse the use of social media in Slovene companies in 2022. We examine the importance of online business and Slovene companies who spread their business through the social network. We present the impacts of social networks on business and answered why activity on social media is important for companies.
Keywords:social media, company, business, society, advertising


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