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Title:
Odločanje in zvestoba potrošnikov pri nakupu trajnostnega izdelka izbrane blagovne znamke
Authors:
Klančnik, Neja
(Author)
Vukasovič, Tina
(Mentor)
More about this co-author...
Language:
Slovenian
Work type:
Master's thesis/paper
Tipology:
2.09 - Master's Thesis
Organization:
MFDPŠ - International School for Social and Business Studies
Keywords:
nakupno vedenje
,
zvestoba potrošnikov
,
zeleno potrošništvo
,
blagovna znamka
,
management znanja
,
odločanje potrošnikov
Year of publishing:
2022
Publisher:
[N. Klančnik]
Source:
Celje
COBISS_ID:
125638659
UDC:
658.8(043.2)
Note:
Mag. naloga magistrskega študijskega programa 2. stopnje Management znanja;
Views:
507
Downloads:
45
Files:
RAZ_Klancnik_Neja_i2022.pdf
(2,43 MB)
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