| Title: | The impact of artificial intelligence on the dynamics of formal and informal internal communication in economic organizations |
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| Authors: | ID Lebar, Romana (Author)
ID Veljković, Božidar (Author) |
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| Files: |  RAZ_Lebar_Romana_2025.pdf (355,22 KB)
MD5: F93F74312ED1199EF2D786B5383607A9
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| Language: | English |
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| Work type: | Unknown |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: | UAMEU - Alma Mater Europaea University
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| Abstract: | The dynamic evolution of the contemporary business environment compels organizations to adopt advanced strategies to enhance the effectiveness of internal communication. Internal communication— encompassing both formal and informal exchanges among employees— constitutes a critical element in fostering organizational culture, facilitating collaboration, and supporting the overall functionality of organizational structures. Within this framework, artificial intelligence (AI) is increasingly acknowledged as a transformative force capable of reshaping internal communication processes. This study explores the impact of AI-assisted communication tools on the dynamics of internal organizational communication, with particular attention to employees’ perceptions and the distinction between formal and informal communication practices. The empirical analysis is based on a quantitative survey conducted among 592 full time employees, aiming to assess trust in AI technologies, usage experiences, and perceived changes in communication patterns resulting from the integration of AI into internal communication systems. The results indicate a generally high level of employee trust in AI-supported tools, especially within formal communication contexts. Participants reported improvements in efficiency, access to information, and time management. Nonetheless, the findings also draw attention to perceived drawbacks, including reduced interpersonal interaction, depersonalization of communication, and diminished emotional resonance in workplace exchanges. The article contributes to a deeper understanding of the effects of digital technologies on organizational communication—an insight of particular importance for management and their decision-making regarding technology adoption. |
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| Keywords: | artificial intelligence (AI), internal communication, formal communication, informal communication, economic organizational structures |
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| Publication date: | 01.01.2025 |
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| Year of publishing: | 2025 |
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| Number of pages: | str. 171-189 |
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| Numbering: | Vol. 63, [no.] 2 |
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| PID: | 20.500.12556/ReVIS-13157  |
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| COBISS.SI-ID: | 267444483 |
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| UDC: | 658.3:004.8:316.77 |
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| ISSN on article: | 2217-3668 |
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| DOI: | 10.2478/ethemes-2025-0010 |
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| Note: | Nasl. z nasl. zaslona;
Opis vira z dne 5. 2. 2026;
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| Publication date in ReVIS: | 05.02.2026 |
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| Views: | 55 |
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| Downloads: | 0 |
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