Repository of colleges and higher education institutions

Show document
A+ | A- | Help | SLO | ENG

Title:Analiza obnašanja potrošnikov pri nakupu zimskih pnevmatik : diplomska naloga
Authors:ID Lipar, Peter (Author)
ID Kocjančič, Jože (Mentor) More about this mentor... New window
Files:.pdf UN_Lipar_Peter_2015.pdf (1,19 MB)
MD5: 8126B55502D3B4582B07A006BC4B8B65
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FIŠ - Faculty of Information Studies in Novo mesto
Abstract:Diplomska naloga obravnava temo obnašanja potrošnikov. Obnašanje potrošnikov je proces, kjer potrošnik izbere, kupi, uporablja in zavrže izdelke ali storitve, s katerimi poskuša na najboljši način zadovoljiti svoje potrebe in želje. Pri tem nanj deluje vrsta različnih notranjih in zunanjih dejavnikov, ki vplivajo na njegovo odločitev. Raziskava obnašanja potrošnikov je narejena na primeru nakupa zimskih pnevmatik. Med ponudniki le-teh vlada močna konkurenca, zato je pomembno, da poznajo in razumejo obnašanje potrošnikov ter si s tem zagotovijo konkurenčno prednost. V empiričnem delu diplomske naloge so predstavljeni dejavniki, ki imajo največji vpliv na potrošnika pri nakupu zimskih pnevmatik, ter ostale ugotovitve in rezultati analize obnašanja potrošnikov pri nakupu zimskih pnevmatik.
Keywords:potrošnik, obnašanje potrošnikov, nakup, dejavniki, zimske pnevmatike
Place of publishing:Novo mesto
Place of performance:Novo mesto
Publisher:[P. Lipar]
Year of publishing:2015
Year of performance:2015
Number of pages:62 str., [3] f. pril.
PID:20.500.12556/ReVIS-4923 New window
COBISS.SI-ID:2048351507 New window
UDC:366(043.2)
Note:Na ov.: Diplomska naloga univerzitetnega študijskega programa prve stopnje;
Publication date in ReVIS:21.08.2018
Views:3332
Downloads:160
Metadata:XML DC-XML DC-RDF
:
Copy citation
  
Share:Bookmark and Share


Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:21.08.2018

Secondary language

Language:English
Abstract:The thesis deals with with the topic on costumer behavior. The concept "costumer behavior" is a process where costumer chooses, buys, uses and rejects products or services, trying to satisfy his needs and desires in the best possible way. We have to take into consideration that there are several different internal and external factors affecting his decision. The study of costumer behavior has been made in the case of purchase of winter tires. Among the providers of these, there is a strong competition. So it is important to understand and be familiar with costumer's behavior to ensure the competitive advantage. The empirical part of the thesis presents factors with great impact on the consumer's purchase of winter tires and other findings and the results of the analysis on consumer behavior in purchasing winter tires.
Keywords:costumer, costumer behaviour, purchase, factors, winter tires


Back